Iranian Journal of Medicinal and Aromatic Plants Research

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Study on factors affecting desire to buy herbal medicines: a case study in Mashhad city

Document Type : Research Paper

Authors

1 Department of Agricultural Economics, University of Torbath Heydarieh, Torbath Heydarieh, Iran

2 Department of Agricultural Economics, Ferdowsi University of Mashhad, Mashhad, Iran

3 M.Sc. student of Agricultural Economics, University of Torbath-Heydarieh, Torbath-Heydarieh, Iran

Abstract

The use of chemical drugs is an inseparable part of the patient treatment process. However, the herbal medicines have also been used to treat many diseases and improve human health in the long run. The low side effects of medicinal plants and herbal medicines versus the higher side effects of chemical drugs is an advantage that can be used to improve and develop the market of medicinal plants. The present study aimed at investigating the factors affecting the purchase of various herbal medicines in Mashhad city. The data required in this study were collected by completing 150 questionnaires by the visitors to the Mashhad pharmacies who were selected by random sampling in 2018. Using the two-stage Tobit model, the results showed that the factors such as doctor's prescription, history of herbal medicine use in the relatives, and education have a positive and statistically significant effect on both the desire to buy and buy the herbal medicines stages. Accordingly, more attention to increase the awareness of the community and physicians to prevent the drug interactions can be an effective step to improve the use of these drugs.

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References
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Iranian Journal of Medicinal and Aromatic Plants Research
Volume 37, Issue 6 - Serial Number 110
January and February 2022
Pages 1011-1021
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